New Year import substitution - Christmas trees and toys marked "Made in Belarus"

17 декабря 2023

Belarusians are accustomed to celebrate the New Year in a big way! They prepare almost a month in advance.

This is such a New Year's lego. And its connoisseurs are not only residents of our country. Slutsk Christmas trees are actively sold in Russia and Kazakhstan.

But for the Christmas tree to be really dressy, it seems that something is missing. Namely, Christmas toys. They are made in Belarus by only one factory in the capital, and you have definitely seen its products in stores. The designers' imagination is boundless: from the symbols of the year to national symbols.

Andrei Begun, director of the Christmas tree toys factory:

We try to focus on Belarusian traditional values. These are our Belarusian birds, which sing in Slavonic. This year we approved the Belarusian flag. Recently we have switched to the materials of the Union State - it is paint, glitter, and wire.

There are hundreds of toys in the assortment. Of course, it is difficult to predict which ones will please the buyer and which ones will remain on the shelf. But here they are not afraid to take risks and constantly surprise with novelties.