The authorized representative of the head of state for Minsk Natalia Kochanova set such a task at the meeting before the city authorities. The meeting, chaired by her, was attended by the leadership of the Presidential Administration, representatives of the Ministry of Information, the Interior Ministry, Minsk City Executive Committee, as well as heads of the city district administrations. The attention of responsible persons should be paid not just to the installation of billboards and other constructions, but to their maintenance.
Tatiana Kalitina, director of the State Institution "Minskreklama":
Undoubtedly, this issue is under daily control in the city, monitoring is carried out systematically. Violations are revealed, which concern both the technical condition of billboard advertising structures, and the quality and relevance of outdoor advertising plots. This should be paid attention to. All shortcomings are monitored for elimination.
Recall, the improvement of legislation on advertising was considered at the expert council of the Council of the Republic at the end of last year. The adopted law "On changing the laws of advertising" comes into force on July 11. The innovations provide for clarification of approaches to the harmonization of outdoor advertising, expansion of opportunities for business and media. A number of prohibitions are also introduced, including the provision of advertising services on the Internet by legal entities and individual entrepreneurs who are not included in the register of advertising distributors.
