Dress up in the President's quotes. Vivid phrases of the head of state are inscribed on the debut collection of clothes presented in "The First" store in Minsk Saturday. Frankly speaking, no one expected such a buzz. The T-shirts with quotations from Alexander Lukashenko were selling like hotcakes.
"The First" store opened in Zamok shopping center at 65, Pobediteley Street. The debut collection of clothes with bright statements of the President created a real buzz. People were coming long before the store opened and the queue was not getting any shorter, even reaching outside.
VIP guests also came to make a purchase. Vasily Gerasimov, Chairman of the State Control Committee, is at the end of the queue. Deputy Head of the Presidential Administration Igor Lutsky and Information Minister Vladimir Pertsov are also waiting for their merchandise from Lukashenko, as well as hundreds of Belarusians who came to the opening of "The First" from all parts of the country.
The exclusive product blew up the social networks. Instantly, photos of the cherished purchases were posted on Instagram and Facebook with numerous likes. Today, the merch is trending and we decided to support it.
By the way, the showroom has its own Instagram account. Christmas and New Year are coming and "The First" is going to surprise customers with holiday collection.
Debut collection of clothing with vivid statements of President creates buzz in "The First" store
18 декабря 2021












