Second store of "The First" brand opens in Minsk

9 июля 2022
The new brand "The First" of the Belarusian Textile Industry is especially popular. The orders are coming even from abroad. And, as you know, demand breeds supply. Today, another pavilion with products from the "First" has opened in Minsk. 

On its 15th anniversary one of the first shopping malls in the country adopted a concept into "Buy thing made in Belarus". To be more exact, "buy Presidential stuff". Since the opening of Stolitsa, several flagships of the food industry set up their stores in the heart of Minsk, and now the Belarusian textile industry is also stepping up its competition. And now the long-awaited opening  of "The First" pavilion will draw the interest to the shopping center. 

The location is more than favorable: nearby are the railway and bus station, campus, administrative buildings, post office, and hotel with high traffic and tourist potential. The "First" is easy to find: on the top floor, right by the panoramic elevator. The store for true patriots has also increased in size (it is much more spacious than the 1.0 version).

Alexander Lukashenko, President of the Republic of Belarus:

"The only antidote against the information poison in the form of fakes is the truth. The truth and the truth again."

Now the signature of the head of the state is not only on the most important documents or gifts, the President's autograph can be put on or presented.  A T-shirt in white and black colors represents the premium segment. The price is a little bit higher than of a standard T-shirts : 50 rubles, but at the opening of the second store "The First",  it is one of the most popular models. 

You can decorate your home with the President's phrases, which have gone to the people. It is an element of interior design with the most purchased quotes. 

The First brand is getting ready to spoil its customers. Let's keep the intrigue, but note only that this is not the last pavilion with First's merch. Perhaps, soon it will be possible to get dressed from head to toe without leaving home - the development of an online store is being discussed.