Flashmob # согреемдуду: Belarusians take up axes to help their neighbors and win merch

19 сентября 2022
Dozens of videos, millions of views, thousands of likes and comments. Belarusians continue to react to President Alexander Lukashenko's ironic video of him chopping firewood for his Western neighbors.  This video got extremely popular just a few hours after its publication. By the way, journalists decided to promote the topic of freezing Europe and came up with the flashmob # согреемдуду. The idea spread among the people, and Belarusians actively took up axes to show that, despite all the sanctions, they are ready to help their neighbors to get warm. However, our fugitive opponents could not survive such popular unification. The  author of the first video that followed the President’s example, Alexander Khorovets, told how he  came about this idea. 

Alexander Khorovets, Chief Director of Belteleradiocompany's Internet Broadcasting Division: "The whole staff watched the video, where the President was chopping wood for the freezing West. We appreciated his subtle political irony and decided to create our own flash mob.  I want to say thank you to the Belarusians, who actively participate in our flash mob. You are awesome! Of course, there were our opponents who thought that this was a flash mob for political reasons and that we had to use the administrative resources. Let me tell you this: no forced video will ever get millions of views, likes and comments. Of course, there are those who want Duda to freeze. So be it. And I'm sure that we Belarusians, real Belarusians, will do everything to keep Duda warm. " 

In total, the video with the Belarusians chopping wood was viewed more than 2.2 million times on TikTok alone. And, apparently,  the users are not going to stop. Literally every day, new creative videos appear online. Some of the authors in a joking form invite their western neighbors for chopping firewood. Others are ready to throw logs over the sanctions wall to the Poles. 

Merch from BT for the most popular clip

By the way, the three firewood cutters, whose post gets the most likes will get  a  BT merch. Anyone can join the people's flash mob. All you need to do is post a photo or video of firewood chopping on social networks under the hashtag # согреемдуду.