By Nadezhda Serbinenko: Large-scale modernization, new collections and innovative tailoring techniques. The Belarusian knitwear manufacturers increase sales and expand export geography. A new approach in marketing and creating brand stores can increase sales volumes in the domestic market. Now manufacturers of textiles and knitwear are actively preparing for the summer season.
Soligorsk can rightly be called the center of light industry. In recent years, the company has passed large-scale modernization. The change took place in several stages. Recently it changed the marketing strategy of enterprises of light industry in order to increase sales and expand the network of brand shops and sections. The natural fabrics are liked by consumers from Central Asia, Middle East and Western Europe.
