Press Release
"Bear, matryoshka, balalaika..." - the sports channel of the media holding is ready for the upcoming World Cup. For its viewers, Belarus 5 has prepared a series of thematic videos in which Vladimir Novitsky in different languages invites his colleagues to Russia for the upcoming football championship.
According to the story, in the first issue the famous Belarusian sports commentator Vladimir Novitsky is staying in Russia in the country house at the 21st kilometer of Rublevo-Uspenskoye Highway sending letters of invitation to his colleagues in different parts of the world.
The authors of the videos staged the entourage of the capitals of the main contenders for the Cup. So, viewers will see the atmospheric 221b Baker Street in London, the old Marche Rue Clair market in Paris, the Zoological Garden in Berlin, the district of Bairro Alto in Lisbon, the river Matanas in Buenos Aires. Also in each video there is one common element - a piece of authentic Russian culture: dumplings, fishing, balalaika, bear, Russian baths, samovar.
Russia for the first time in its history will be the host country of the FIFA World Cup. For the first time the Mundial will be held in the territory of two parts of the world - Europe and Asia. The tournament is planned to be held at 12 stadiums in 11 cities. The innovation of the upcoming championship is the use of the video replay system.
It should also be noted that the TV channels of Belteleradiocompany Belarus 5 and Belarus 2 will show all the matches of the World Cup live.