Press releaseDeputy chairman of Belteleradiocompany Alexander Martynenko, director of Belteleradiocompany’s information and analytical center Milana Bakunovich, director of “EccoM” analytical center Sergey Musienko and representatives of the leading Belarusian printing and electronic media took part in the press conference.
Press release
Deputy chairman of Belteleradiocompany Alexander Martynenko, director of Belteleradiocompany’s information and analytical center Milana Bakunovich, director of “EccoM” analytical center Sergey Musienko and representatives of the leading Belarusian printing and electronic media took part in the press conference. Summing up results of the passed season Alexander Zimovsky positively estimated the job done. “Over the past 6 months we managed to return audience to the First National TV Channel and “Lad” TV Channel”, noted Belteleradiocompany’s chairman. We are trying to be up to the historical name of the channel were the word “first” is present.
Speaking of the reasons of Belteleradiocompany’s TV channels rating increase, Alexander Zimovsky marked that was related to political campaign of this year that attracted much attention. Increase of popularity of the First National TV Channel and “Lad” TV Channel also happened due to well-balanced clever policy of the company’s administration. The season of 2005 - 2006 included live broadcasts of winter Olympics, ice hockey world championship, football world cup and other sport events. The audience of Belteleradiocompany’s TV channels was able to watch such popular Russian series as “Doctor Zhivago” and “Master and Margaret”. Broadcasts of “Eurovision-2006” and junior “Eurovision-2005” became bright events for the channels.
Director of “EcooM” analytical center Sergey Musienko announced results of the recent research. In accordance to the research 49,5% of the respondents marked that the quality of programs at the First National TV Channel improved; 31,1% of the respondents noted that programs of “Lad” TV Channel became better. First National TV Channel has 46,2 % in rating of the most popular channels of Belarus.
In the new, 2006 - 2007, season Belteleradiocompany will continue holding the course of providing quality product, noted Alexander Zimovsky. Special attention will be paid to information broadcasting. “Panorama” analytical program will be the foundation project. Belteleradiocompany’s chairman also informed that the First National TV Channel plans to launch a number of new projects.
Speaking of “Lad” TV Channel Alexander Zimovsky noted that all own-made programs will be broadcasted only in Belarusian.












