Press release hoping to encourage other Belarusian broadcasters to do the same.At present, the film presentation division of the company tries to introduce a science methodology into their work. The review of relative experiences of the world top broadcasters has led to the formulation of a document entitled “Belteleradiocompany Film Presentation Concept” which takes into consideration our realities as well.
Press release
hoping to encourage other Belarusian broadcasters to do the same.
At present, the film presentation division of the company tries to introduce a science methodology into their work. The review of relative experiences of the world top broadcasters has led to the formulation of a document entitled “Belteleradiocompany Film Presentation Concept” which takes into consideration our realities as well. This 40-page document is based on genre and thematic preferences of various target and age groups, the popularization of national cinema and paragons of the global film industry. The concept sets out priority criteria for film selection on our channel: high media performance, profitability (the amount of money made from advertising within a film or serial), popularity of actors and directors, studios, box-office performance. We give preference to genres enjoying high ratings, e.g. comedies, action films, sci-fi, detective stories, thrillers, melodramas and adventures. There will also be a great deal of films capable of making a positive impact on the intellectual and spiritual development of the audience.
In the new season, a structuring of film presentation will also take place meaning a genre breakdown into several categories corresponding to the audience structure and preferences.
The channel’s top task is to select and buy only the best films, serials or cartoons available on film market to lift the quality bar quite high. Genuine film sophisticates will be offered the elite product of high world standards and, of course, the good oldies loved by all audiences alike. The beginning of the new season will contain a pleasant surprise for the army of viewers - a collection of blockbusters, comedies and premieres on the First National Channel. And this is just the beginning…












