New season on TV channel "LAD"

15.09.2004

Press releaseToday "LAD" is a highly-reputed audience-oriented channel, combining modern trends and professional attitude with domestic TV traditions. We pledge to keep the regional audience informed in the most vital issues and pay more attention to social, family and humanitarian issues.


Press release



Today "LAD" is a highly-reputed audience-oriented channel, combining modern trends and professional attitude with domestic TV traditions. We pledge to keep the regional audience informed in the most vital issues and pay more attention to social, family and humanitarian issues.
A number of new projects will appear on the channel this year. "Advice to Housewives" will provide interesting information about domestic brands and producers. Children's talk show "Frankly Speaking" is dedicated to the problem of a generation gap. In order to promote healthy lifestyles the Ministry of Sport and Ministry of Education will open their project "Sportland". The program "Natural World" is aimed at promotion of domestic tourism, environmental conservation and popularization of the Belarusian natural wealth. "The Second Motherland" will tell you about ethnic minorities, living in Belarus. "LAD" and National Academy of Science launch a joint program "Golden Section", dedicated to Belarusian scientists and achievements of national science. The history and present day of small Belarusian towns and villages will be exposed in the program "My Town". TV and radio company "Vitebsk" will present weekly weather forecasts in "Meteosphere".
Among further plans are programs, timed to 60th anniversary of Victory, historical projects, coverage of festivals, sport competitions and cultural activities. Besides, "LAD" is recording the best plays of national music and drama theaters and concerts of domestic bands and bands of Belteleradiocompany.
Classics of foreign and domestic filmmaking will dominate the feature show of the channel. The audience will see the favorite Soviet, Belarusian and foreign movies. Among the preems of the new season are British, French and South American series and sitcoms.
The favorite program of the Belarusian audience "Art Plaza", dedicated to popular actors, directors, singers and bands, will keep on broadcasting in the new season. Oleg Lukashevich will continue his stories about Belarusian architecture and painting in "Our Heritage". In the new season "LAD" will air programs "Distant Starlight" by Alexander Domoratsky, "Look Sharp", "Cartoon Club", "Boom", "Word Alchemy", social project "Reflections".
Belteleradiocompany received a non-exclusive right on the broadcast of the programs of Russian station "Culture", including "Spheres", "Bluff Cub", "Orchestra Pit", "Islands", "Apocrypha", "Cultural Revolution", "Life Line", "Atlantes in Search of the Truth", "Who is the Master of the House". The programs are included in blocks, aired every day from Monday through Friday.
In 2004-2005 "LAD" will give room to regional broadcasting. Regional thematic programs and news editions will increase the scope of informational broadcast. Learn the political, economic, social and cultural information about Minsk and Belarusian regions from "News" produced by TV Infoservice and regional TV stations.
The main principal of "LAD" in the season of 2004-2005 is varied and hard-driving TV program, catering to the tastes of all ages and walks of life.