Channel LAD collects gold medal and diploma at the Brand of the Year'2007

25.01.2008

Press release Channel LAD’s well-deserved gold medal in the Professional nomination signifies high recognition afforded by the international jury to the channel’s strategy and re-positioning, image originality and brand promotion.


Press release


Channel LAD’s well-deserved gold medal in the Professional nomination signifies high recognition afforded by the international jury to the channel’s strategy and re-positioning, image originality and brand promotion.
Additionally, the brands of the First National Channel of Belarusian Radio and radio station ‘Radius-FM’, both part of the Belteleradiocompany, took the lead in the Consumer nomination in the product group ‘Radio channels’.
The Brand of the Year is a professional contest held in accordance with the EFFIE standards. The Brand of the Year helps study consumer behavior at the domestic market, develop and strengthen Belarusian brands.