Broadcast of gala-concert “For Independent Belarus” on the First Channel and LAD receives record viewership

09.07.2007

Press releaseThe final gala-concert of the action “For Independent Belarus” took place in the Belarusian capital near the stela "Minsk - Hero-City". The audience of the First Channel, “LAD” and “Belarus-TV” saw a spectacular show featuring folk bands, junior performers, actors of the circus, sportsmen, stars of the Belarusian and Russian showbiz.


Press release



The final gala-concert of the action “For Independent Belarus” took place in the Belarusian capital near the stela "Minsk - Hero-City". The audience of the First Channel, “LAD” and “Belarus-TV” saw a spectacular show featuring folk bands, junior performers, actors of the circus, sportsmen, stars of the Belarusian and Russian showbiz. The gala concert was attended by President Alexander Lukashenko.
The First Channel, “LAD” and “Belarus-TV” started a 3-hour-long live broadcast at 21:00. The analytical center "ЕсооМ" reports that the audience of Minsk and other cities didn’t watch the concert from the very start. More and viewers gradually joined as the time grew late and the weather got worse.
A patriotic action "Let's sing the national anthem together" took place at the steal 5 minutes before the start of the festive salvo. People joined the choir and the orchestra in singing the national anthem of Belarus. The theatrical program of the holiday culminated in this moment.
At these very minutes the Belarusian television proved again that it is powerful uniting media: The viewers of the First Channel and “LAD” amounted to 64.3% of the total audience. Many of the respondents expressed their eagerness to take part in the anthem performance next year in case the tradition continues. Thus the broadcast of the mass performance of the Belarusian anthem, a symbol of national sovereignty, became a relevant means of expressing the patriotic moods.
Interestingly enough, most of the audience preferred the First Channel. Its audience in Minsk was 43.8% with the rating of 12.9%, and 54.6% of the audience with the rating of 14.5% nationwide. It means that the number of the viewers has largely exceeded usual figures for the night air.
1480 people took part in the poll of the analytical center "ЕсооМ". They represented the city population of Belarus relative to the region and size of the city.